Product Launch Checklist
The cross-team launch sequence — QA, marketing assets, support docs, rollout, and the post-launch monitoring that saves the week after.
Free — save your own editable copy, customize it, set reminders, and share it with others.
- Lock the launch scopeEverything else moves to fast-follow
- Set the launch date and freeze window
- Complete QA pass on release candidate
- Run accessibility and performance checks
- Finalize pricing and packaging
- Update legal: terms, privacy, complianceLoop in counsel before, not after
- Write the changelog and release notes
- Update website and landing pages
- Prepare launch blog post
- Create social posts and graphics
- Draft the announcement email
- Brief the sales team with a one-pager
- Update support docs and FAQs
- Train support on new featuresInclude known limitations and workarounds
- Set up analytics and success metricsDecide what 'working' looks like before launch
- Prepare the rollout planStaged rollout percentages and gates
- Write the rollback planWho decides, what triggers it, how long it takes
- Dry-run the release process
- Confirm on-call coverage for launch week
- Launch day: ship it
- Launch day: publish blog, email, and social
- Monitor errors, load, and support volumeFirst 48 hours are the signal
- Triage launch-week feedback daily
- Post-launch retro within two weeksCapture what to reuse for the next launch
Free — save your own editable copy, customize it, set reminders, and share it with others.