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Why there are ads, and how to remove them

The free iPhone app shows a small banner ad at the bottom of a list or item page. NellyList Pro removes it, and the web app has no ads at all.

Updated September 30, 2026 · 2 min read

The free NellyList iPhone app shows one small banner ad at the bottom of the screen when you're inside a list or an item. The ads help keep NellyList free. NellyList Pro removes them, and the web app never shows ads at all.

Where you'll see an ad

On iPhone, the banner appears in two places:

  • A list's page, at the bottom, below your items.
  • An item's page, when you tap an item to open it.

It stays out of the way the rest of the time:

  • Not on My Lists, Create with Nelly, the new list screen or Account & Settings.
  • Not while you type. The banner hides whenever the keyboard is up.
  • Not over menus and sheets. It hides while one is open and comes back when you close it.
  • Not on pages people open from a link, like a shared copy.

There are no full-screen or video ads. The banner is the only one.

The web app has no ads

The web app at app.nellylist.com has no ads, on the free plan or with Pro.

Remove ads with Pro

  1. Open the menu at the top right of My Lists and tap Account & Settings.
  2. On the NellyList Pro card, tap Upgrade to Pro and choose a plan.

The banner goes away as soon as Pro is active, on every iPhone signed in to your account. See What's free and what Pro adds for everything else Pro adds, and Manage or restore your subscription for billing.

What kind of ads

NellyList only asks for ads rated for general audiences.

Early on, your iPhone may ask whether NellyList can track your activity. In some regions you'll also see a consent form. Your answer doesn't change whether you see a banner. It only changes whether the ads can be personalized. If you say no, you'll see ads that aren't based on your activity.

FAQ

Why does NellyList have ads?

They help pay for running NellyList, so the free plan can stay free. Pro is the way to support NellyList without seeing them.

Do Live List members see ads?

Anyone using the free iPhone app sees the banner on list and item pages, including on a Live List. Each person's own Pro removes it for them.

An ad is covering something I need. What can I do?

The banner sits below your content, and the page leaves room for it, so you can scroll a little further to reach anything underneath. If something stays covered, email support@nellylist.com with a screenshot.

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